Want to learn how to get started with digital marketing?
During this webinar, learn the key aspects of digital marketing. Using a simple seven-step process, discover the essential components of an effective online strategy, with tips on how to get started using a website, social media, and email marketing, to promote your business. Content is updated to include the current crisis situation.
Time Stamps:
MBEC Introduction
Digital Marketing 101 – Presentation
Introduction & Digital Marketing Trends 1:48
Audience Poll 7:55
7 Steps – Overview 15:40
Step 1 – Business Plan & Telling your Brand Story 17:04
Step 2 – Target Audiences 20:33
Step 3 – Set Goals – 23:58
Step 4 – Right Channels – 26:00
Criteria for choosing – 28:18
Channel Examples – 31:56
Channel Mix Samples – 34:13
Website (Getting started) – 36:54
SEO – the basics – 46:06
Directories & Google Business – 49:12
Social Media (Features, tips) – 52:48
Twitter – 52:48
Facebook – 56:05
Instagram – 1:02:08
LinkedIn – 1:04:17
YouTube – 1:05:48
Email Marketing – 1:08:51
Digital Advertising – 1:11-29
Step 5 – The Plan – 1:12:22
Step 6 – Great Content – 1:15:06
Step 7 – Tracking Performance – 1:19:14
Key Takeaways – 1:22-48
For more information and resources, visit –
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