Strategies
As a business owner, you have a lot of options to choose from when it comes to advertising your business online. You can use free or paid strategies, or a combination of both. But which is the best option for you?
To help you make the right decision, let’s take a look at the main differences between paid and free online advertising strategies:
Paid Online Advertising
When you use paid online advertising, you are essentially paying to have your ad seen by potential customers. The most popular form of paid online advertising is pay-per-click (PPC) advertising. With PPC ads, you only pay when someone clicks on your ad.
Another popular form of paid online advertising is cost-per-impression (CPM) advertising. With CPM ads, you pay for every 1,000 times your ad is shown, regardless of whether anyone clicks on it.
The main advantage of paid online advertising is that it can be very effective in driving traffic to your website or landing page. Since you are paying to have your ad seen, you have a lot more control over where it appears and who sees it. This means that you can target your ads very specifically to reach your ideal customers.
The downside of paid online advertising is that it can be quite expensive, especially if you are using PPC ads. And unless you are very careful with your targeting, it’s easy to waste a lot of money on ads that no one ever sees.
Free Online Advertising
Free online advertising refers to any type of online marketing that doesn’t cost anything to implement. This includes things like SEO, social media marketing, and content marketing.
The main advantage of free online advertising is that it doesn’t cost anything to get started. You can also potentially reach a large number of people with your message without spending any money. And if done correctly, free online marketing strategies can be very effective in driving traffic and generating leads for your business.
