It’s no secret that video is king when it comes to content marketing. In fact, a staggering 85% of businesses believe that video marketing is an essential part of their strategy (HubSpot, 2020). And it’s not hard to see why. Videos are more engaging and memorable than written content, and they can be repurposed in a number of ways (such as on social media or your website).
But what about video marketing for dental practices? Is it worth investing time and resources into creating videos for your dental website or social media channels?
The short answer is yes! Dental practice video marketing can be extremely effective in driving new patient acquisition and boosting brand awareness. Let’s take a closer look at some of the benefits:
1. Videos Help People Make Informed Decisions
When potential patients are considering a new dental practice, they want to know as much as possible about the clinic before making a decision. Unfortunately, many people are reluctant to pick up the phone and schedule an appointment because they don’t want to feel “sold to” by a pushy salesperson.
This is where videos can be extremely helpful. By creating informative videos about your dental practice (such as tours of your facility, introductions to your team, or FAQs), you can give potential patients the information they need to make an informed decision without coming across as pushy or salesy.
2. Videos Increase Patient Engagement and Retention
Once someone becomes a patient at your dental practice, it’s important to keep them engaged so they don’t go elsewhere for their dental needs. Video can be a great way to do this. For example, you could create post-procedure videos that thank patients for choosing your practice and explain what they need to do in order to recover properly (such as brushing and flossing regularly). You could also use video to send birthday wishes or special holiday greetings to your patients – something that would certainly help you stand out from the competition!
3. Videos Boost SEO Rankings
In addition to being informative and engaging, videos can also help boost your dental practice’s SEO rankings. This is because Google gives preference to websites that contain videos (since they offer users more value than written content alone). Furthermore, People tend to watch videos longer than they stay on websites with only written content – meaning that website visitors who watch your videos are less likely to “bounce” away from your site, which also helps improve your SEO rankings.
4. Videos Make It Easy To Share Your Message Across Multiple Platforms
Another great thing about dental practice video marketing is that it makes it easy to share your message across multiple platforms – such as your website, social media channels, and email list. This allows you to reach a wider audience with minimal effort, which can ultimately lead to more new patient acquisition for your practice.
