We all know email marketing is important. It’s a great way to stay in touch with customers and prospects, promote your brand, and drive sales. But there are a lot of myths and misconceptions out there about email marketing.
In this article, we’re going to debunk some of the most common email marketing myths so you can focus on what really matters: growing your business.
Myth #1: Email marketing is dead
This couldn’t be further from the truth! Email marketing is very much alive and well. In fact, it’s one of the most effective marketing channels out there.
A study by McKinsey found that email is 40 times more effective at acquiring new customers than Facebook and Twitter combined. And another study by Experian found that email marketing drives $38 for every $1 spent.
So if you’re thinking about giving up on email marketing, think again!
Myth #2: Email is only for big brands
Email is a great leveler – it doesn’t matter if you’re a big brand or a small business, you can use email to reach and engage your target audience.
In fact, email can be particularly effective for small businesses. A study by DMA found that small businesses make an average return of $44 for every $1 spent on email marketing (compared to $38 for large businesses).
So don’t think that email marketing is only for big brands – it’s a great channel for small businesses too.
Myth #3: Only old people use email
It’s true thatemail usage tends to be highest among older age groups, but that doesn’t mean that younger people don’t use email. In fact, according to Pew Research, 92% of adults aged 18-29 say they use email daily (compared to 86% of adults aged 30-49).
And despite what you might think, millennials actually prefer communicating viaemail than any other generation – including Gen Z!
So don’t write offemail as a channel just because young people supposedly don’t use it. There are still plenty of people in the younger age brackets who rely on emails every day.
Myth #4: Everyone uses Gmail/Yahoo/Outlook so I should focus my efforts there
It’s true that Gmail, Yahoo, and Outlook are some of the most popular email providers out there. But that doesn’t mean you should focus all your efforts on them.
In fact, it’s important to remember that people use all sorts of different email providers – including smaller ones like Fastmail and ProtonMail. So instead of focusing on just one or two providers, make sure your emails are accessible to as many people as possible by using a responsive design and including alt text for images ( more on this later).
Myth #5: Spam filters will stop my emails from reaching the inbox
This used to be a bigger problem than it is now, but spam filters have come a long way in recent years and they’re now much better at differentiating between spam and legitimate emails.
That being said, there are still some things you can do to improve your chances of getting through spam filters, like using a double opt-in process and avoiding common spam trigger words like “free” and “win”.
Myth #6: Emailing too often will annoy my subscribers
This is a common fear among marketers, but the truth is thatyou canemail your subscribers as often as you like – as long as you‘re providing them with valuable content that they want to receive . In fact , sending more frequent emails can actually be beneficial , as it can help keep your brand top-of – mind . Just make sure not to bombard people with emails or send them irrelevant content , otherwiseyou will risk annoying them .
Myth #7 : I need tons of subscribers to make money from emails
This isn ‘ t necessarily true . Obviously , the more subscribers you have , the more potential customers you have . But even if you have a small list , you can still make money from emails if you have a good product or service and know how to market it effectively .
Remember : quality trumps quantity when it comes to email list s !
So don ‘ t worry if your list isn ‘ t huge . As long as you ‘ ve got high – quality leads on there ,you can still make money from emails .
Myth # 8 : Email blasts are the best way to reach my subscribers
Again , this isn ‘ t necessarily true . Sure , blasts can be effective in some situations . But if you want to build a real relationship with your subscribers , thenyou needto do more than just blast them with promotional messages . You needto send them valuable content that they ‘ ll actually wantto read .
Think about what kinds of content would be most useful or interesting to your target audience , then create an editorial calendar around those topics . You could even segment your list so that people only receive messages that are relevantto them !
Myth # 9 : Email newsletters are outdated
Just because something is old doesn ‘ t mean it ‘ s outdated ! Email newsletters may not be as flashy or exciting as some newer channels , but they can still be highly effective when used correctly .
Plus , with so many new tools available now ( like Mailchimp ), creating beautiful newsletters has never been easier ! If done right
