David Ogilvy was a copywriter and advertising executive who is considered to be one of the most influential and successful admen of all time. He is most well-known for his work on the Rolls Royce ad campaign in the 1950s.
The Rolls Royce ad campaign was a huge success, and is often considered to be one of the best ad campaigns of all time. Ogilvy’s copy was simple, yet effective, and it managed to capture the essence of the Rolls Royce brand.
Here is a breakdown of one of Ogilvy’s famous Rolls Royce ads:
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”
This ad is effective because it manages to capture the essence of the Rolls Royce brand. It is simple, yet elegant, and it manages to communicate the high quality and luxury of the car.
