Chris Walker presented a keynote on Dark Social at this year’s Traffic & Conversion Summit in San Diego, CA. We’ve discussed dark social on the podcast before, but as a reminder – dark social consists of the places where B2B buyers are discovering new products and places where attribution is not available, like communities, organic social, groups, content platforms, meetups, and internal comms. Chris not only discussed WHAT dark social is, but HOW marketers can allocate resources to make sure their brand is top of mind and being discussed in dark social.
► Subscribe to Our Channel Here:
Refine Labs is a demand accelerator for B2B SaaS companies. We increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition cost. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We accelerate demand momentum by focusing on the metrics that matter and empowering marketing teams with our proven strategies – creating an efficient demand engine that becomes your competitive advantage.
—-
Follow Us Here:
Website:
LinkedIn:
Spotify:
