A few days ago I was doing a bit of lurking in the copywriting section of a certain marketing forum (not one of the popular ones) and was boggled by all the people struggling with so-called “writer’s block.”
I mean, I get WHY people have it.
But I had no clue it was so widespread.
Especially in the marketing community.
In our world, writer’s block can EASILY cost you hundreds (even thousands) of smackeroos. Every day you don’t write that sales letter, email, PPC ad, press release, article, etc… is another day you just robbed yourself of money.
Maybe even LOTS of money.
I know… because I sometimes do it myself.
Most recently, I whacked my own sales with one of my own books. I dragged my feet for over 8 months updating it, writing the ad for it, and getting it set up with a printer. And I lost FAR more sales than I care to admit.
I could kick myself for lingering so long.
Even though my problem wasn’t “writers block” (more like laziness) it still had the same effect.
And you know what?
You are losing lots and lots of cash, too, if you are putting off writing your sales letters, emails and other ads because you can’t think up something cool to say. In fact, time is short and each day counts now more than ever.
Why?
Because the more market share you seize BEFORE the economic poop REALLY hits the fan (and we ALL know it’s coming), the better you can survive (and THRIVE in) the storm.
The moral of the story is:
Don’t let something like writer’s block hold ya back.
Don’t let it rob you of sales or stop you from moving forward.
Kick it’s but and watch your income rise automatically.
