Cross device marketing is the process of tailoring a marketing campaign to be as effective as possible on all devices. This can include using responsive design, creating different versions of ads for different devices, and using location-based targeting.
One of the most important aspects of cross device marketing is responsive design. This involves creating a website or ad that will automatically adjust to the size of the device it is being viewed on. This ensures that the user has a positive experience on any device, regardless of the screen size.
Another important aspect of cross device marketing is creating different versions of ads for different devices. This ensures that the user sees the most relevant ad for their device. For example, an ad for a mobile app might be different than an ad for a desktop app.
Finally, location-based targeting can be used to ensure that users in specific locations see relevant ads. This can be used to target users near a physical store, or to target users in a specific city or country.
By using responsive design, different versions of ads, and location-based targeting, businesses can create a cross device marketing campaign that is effective on all devices.
