Nowadays, personalisation and customisation are becoming increasingly powerful components of business success online. In order to do these effectively, you need to build an in-depth understanding of your customers and prospects. One way you can do this, is by creating customer personas.
From our series of lessons on Digital Marketing Strategy, this lesson clip looks at how you go about creating customer or buyer personas and how you can use them to to build an in-depth understanding of your customers and prospects.
Interested to learn more? Check out our Digital Marketing Strategy lesson on our website:
