What can a quality video tutorial do for your website, and why should you have one that speaks to your audience personally? This is a question that many website owners have asked themselves over the years, particularly those who deal with complicated products, services, and subject materials. The ones that have ultimately decided to include video streaming tutorials from their website have reaped the benefits of these important features for quite some time. Before you decide to go this same route, however, it is important to ask yourself the following questions just to be able to understand whether or not there is a need:
What kind of audience are you dealing with?
Do your audience members respond more to visual stimulation, or would they rather read details at their own pace and in their own time? If you notice that much of your audience is the office worker type and their surf time is confined to breaks at work, then you may wish to avoid an expensive video production, which would be worth neither your time nor your effort. After all, these individuals are not necessarily able to turn on the volume to their computers, nor are they able to visit certain websites during company time without fear of repercussions. However, if you have a large night time traffic, then you may certainly be able to benefit from producing videos that better explain the purpose or certain aspects of your site.
What subject matter do you cover?
If you run a do it yourself site for home repairs, then there are very few times that you will be able to connect with your audience better than you could through video streaming tutorials. If a visitor can tell how to fix a leaky toilet by watching it done, he will get a lot more out of the instruction if he can see someone working on the same problem in fluid motion. Walls of text create a possibility for misunderstanding that will normally leave a beginner scratching his head and wondering what he did wrong. Being able to have a visual cue to walk through complicated processes makes the entire experience easier on everyone, and it will create a more appreciative site visitor.
Do you want to build a sense of community?
Viral success requires that one be able to produce something worthy of another passing it on to their friends. Without quality content that sinks in, you won’t be able to do this. With it, you will build a sense of community that will create an internal enthusiasm in your readership. From there they are far more likely to recommend your site, and that results in the best advertising that you could possibly ask for.
