Hey CopyStar – in Episode 6 of CRAZY Headlines That Kick Butt – you’re going to REALLY get into my CRAZY copywriting head! And boy oh boy are you going to learn some killer secrets!
Here’s why:
I had a major challenge with a launch product for a digestive enzymes product called ActiZyme.
Just couldn’t find the right hook for my headline!
But when I discovered the REAL power of these enzymes – BAM! I got a simple yet POWERFUL idea to snag my reader on the headline!
What did I do?
I showed my prospect exactly what to expect the very first time he takes one pill! Yep – I gave him a before/after visual of what’s happening to foods he loves but don’t love him back!
This is a simple copywriting trick that works time and time again: SHOW the prospect exactly what the product can do to make his life better – or take his pain away!
Did it work?
Did it EVER!
This simple show and tell copywriting approach delivered a KICK-BUTT control and launched an amazing product that delivered real relief to folks experiencing digestive problems!
Take a look at how I constructed this headline and cover – and see how you can do the same in your next sales promo!
Believe me – it WORKS!
0:00 Intro
0:27 Challenge: Launching a Digestive Formula in a Crowded Market
0:50 Research Delivered The Key!
1:23 Headline: Dissolve Your Foods in Seconds!
2:19 Show Prospect What You’re Going To Do!
2:46 What Does My Prospect Really WANT?
3:10 Kudos to my Graphic Designer!
3:25 Copywriting Lessons to Learn
4:00 How Can YOU Resonate With Your Market?
4:23 Ready to Rev Up Your Copywriting Skills?
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“My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!”
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