Only 37% of marketers have a documented content marketing plan, leaving 63% without the guidance of a strategy. Learn step-by-step how to create your own Content Marketing Plan at
In this self-paced online course, you’ll learn the 12-step system to create your own Content Marketing Plan. The key benefits are that you’ll have a documented strategic plan for planning, creating, publishing, reporting and optimizing your content that you can post on social media, in email newsletters and on your blog.
The 12 training modules cover three main areas:
1. Audience Research & Analysis
2. Tactical Planning of Goals, Objectives, Strategies & Tactics
3. Tools and Process Planning
Included in the course is a Microsoft Word template of a Content Marketing Plan with the outline of a 12-chapter strategic plan for your content marketing.
Each of the 12 training videos and their exercises will help you customize each chapter of the plan for your organization’s unique needs.
The end result is a customized, profession Content Marketing Plan plus 11 content marketing tools and templates to help with content creation, publishing, reporting and optimization.
Learn more at
