I wouldn’t click on that. Would you?
Advertising doesn’t work like it used to, and that’s a big problem for any brand that needs to sell product and build a customer base. Instead of advertising, brands need to energize consumers. Join Neil Feinstein, Associate Professor, St. John’s University, in this webinar to explore the seismic shift that has occurred in the way brands and consumers interact, the approach we must take in 2020, and then look at two strategies (Influencer Marketing and Content Marketing) that can heighten brand preference in this very challenging consumer-controlled environment.
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