In order to write benefits that sell, you must first understand what a benefit is. A benefit is simply a feature of your product or service that provides a tangible or intangible advantage to the customer. It is important to remember that benefits must be customer-centric; they should be focused on what the customer wants or needs, not on what you want to sell them.
Once you have a good understanding of what benefits are, you need to learn how to write them in a way that will sell. Here are some tips:
1. Use strong, active language.
When writing benefits, use language that is strong and active. This will help to grab the reader’s attention and make them want to learn more. For example, instead of saying “our product can help you save time,” say “our product will save you time.”
2. Be specific.
When writing benefits, be as specific as possible. This will help to show the reader exactly how your product or service can help them. For example, instead of saying “our product is great for people who want to lose weight,” say “our product can help you lose up to 10 pounds in just 6 weeks.”
3. Use numbers and statistics.
If you have any numbers or statistics that support your benefits, be sure to include them. This will help to add credibility to your claims and make them more persuasive.
4. Highlight the unique selling points.
When writing benefits, be sure to highlight the unique selling points of your product or service. What makes your product or service different from the competition? Why should the customer choose you over someone else?
5. Avoid using too much technical jargon.
When writing benefits, avoid using too much technical jargon. This can be confusing for the reader and turn them off from your product or service. Instead, use language that is easy to understand and relatable.
The one thing to avoid when writing benefits is making false claims. Do not promise something that your product or service cannot deliver. This will only hurt your reputation and make it harder to sell your product or service in the future. If you are unsure about whether or not a certain claim is true, it is always best to err on the side of caution and leave it out.
