Copywriting Tips From Steve Slaunwhite
Author of Start & Run a Copywriting Business (Self-Counsel Press)
1. Words are powerful and effective tools for marketing.
2. The more you know about your audience, the better for writing marketing copy.
3. Make a What list and a So What list to narrow your marketing copy.
4. The best copywriting is written by the business owner.
Steve Slaunwhite is a Canadian bestselling author of several business books, most notably on the topics of marketing and copywriting. He is the co-founder of International Freelancers Day, which is held each year in September.
Virtual Newsmakers is a weekly webcast featuring everyday people who are bridging traditional and digital communications and empowering human communications through technology. It airs Fridays at Noon EST (9:00 AM PST).
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