Make Money Online COPYWRITING Copywriting Headline Function 2: Selecting Audience

Copywriting Headline Function 2: Selecting Audience

In copywriting, the headline has four functions according to Robert Bly’s book, The Copywriter’s Handbook. The second function of a headline is selecting the audience. This video explains how.

Tags: Copywriting, copywriting headlines, draw reader in, get attention, give complete message, headline, headline functions, Robert Bly, Robert W. Bly, select audience, writing copy that sells

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Copywriting Headline Function 2: Selecting Audience

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