Do email marketing because it’s highly profitable. If you do, you’ll have a million-dollar business.
That’s pretty much my take on most email marketing advice out there. To be fair, I know there’s a lot of smart people with smart advice who go a lot more in-depth, and some of them actually have very good advice about email marketing.
But the gist of most of the advice on email marketing is technical – when to start a launch, how to schedule email automation, how many sales emails to send before you take down an offer, etc.
And while that can be helpful… none of that advice is going to help you if your emails aren’t interesting or valuable.
Which is what I’m talking about in today’s video.
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