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In the training, ‘Copywriting For Beginners’ I am interviewing Kirsten Back, who is a talented copywriter who helps fellow entrepreneurs create more engaging content for their business.
Inside the interview, Kirsten shared how ANYONE can create engaging content by simply following certain frameworks that have proven to work and convert. It doesn’t matter if you have never written a copy in your life.
Kirsten shares tips and insights on how to better serve your audience through understanding his desires and goals, and by doing extensive avatar research.
Kirsten also shares some tips on how to use storytelling for better content marketing, and to create powerful hooks that keep your audience retention, and make sure he engages and take action.
Kirsten also shares her love for what she claims is a MUST-READ book called “Stories that Stick” by Kendra Hall that you can actually grab for free here:
Looking for something specific inside our ‘Copywriting For Beginners’ training? No worries I got you! 💪
01:00 – Who is Kirsten Back and how did she start writing?
06:34 – Why Copywriting is so important?
09:22 – How to start creating better copies?!
10:25 – Common Mistakes that people make while writing a COPY!
10:54 – Mistake #1 People don’t know themselves well enough!
14:14 – Mistake #2 Not knowing who is your Ideal Customer Avatar is!
16:16 – Your content must resonate with your audience.
18:20 – It takes time for your content to get NOTICED!
19:42 – It’s OK to release content that SEEMS bad to you!
22:05 – The Benefits of having an Avatar
23:13 – Mistake #3 People don’t necessarily want to SORT OUT their Mindset & Find their VOICE.
25:55 – Mistake #4 SLOPPY BRANDING (Not Targeting the Right Audience)
26:58 – Mistake #5 Not Learning the basics of Copywriting
28:22 – How to beat the short attention span, and make it irrelevant.
29:06 – Create Your content based on your customer’s buying behavior !!
30:26 – It’s important for you to ENGAGE with your Audience’s EMOTION!
32:44 – How to find your Customer Avatar?
33:37 – Network with your Audience with Curiosity in mind!
35:19 – The Importance of using STORYTELLING in your writing
37:41 – Three Elements of Storytelling: Attention, Influence, Transformation
38:57 – A good HOOK will help, but a Captivating Story can help you win their attention every time!
42:08 – It doesn’t have to be a GOOD STORY, it only takes you to share the INSIGHTS you have!
44:29 – Why it is crucial to BUILD your AUTHORITY!
46:45 – How to find stories EVERYWHERE?
47:38 – How can you write a story even if you’ve never written copy in your life?
52:36 – Copywriting Formulas to STRUCTURE your writing properly!
53:20 – Tips for writing a better COPY
55:58 – Be Consistent and Document Everything!
01:00:25 – You don’t need to be an expert! Be in just one step ahead of your audience!
01:04:05 – QA – What is the perfect Story Structure?
01:08:11 – Using a Call-to-action.
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