We’ve been following this story closely at Worditude HQ as Mr Worditude was watching the match. When I Googled for updates on the 16th June, these three headlines stood out, because the top two were so much stronger than the bottom one.
In this 60 Second Swipe File I’ll walk you through four Persuasion Triggers that help make these headlines clickable:
1 – Relevance – confirmation that the story is relevant to my search query is right up front of the first two headlines.
2 – Source – the top two headlines quote an authoritative, trustworthy source.
3 – Relevance – additional detail in the top two headlines make is clear the story is a good match my search.
4 – All 3 headlines make judicious use of emotive language, to be persuasive without being sensationalist.
