If you’re already a Comprehensive Copywriting Academy student, you can catch the full, extended version of the interview with Ch’ien on your CCA dashboard under the Land Work bonus courses section. Ch’ien gives additional insight into the career choices he’s made and how it’s brought him around the world, as well as the importance of knowing your worth. You don’t want to miss this version!
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Chapters:
00:00 Introduction
01:42 Where your creative career can take you
02:37 How Ch’ien has managed copywriters and designers
03:41 You can be a copywriter and become a creative director
06:06 Copywriters should be vocal with their opinion
06:57 Designer’s view point vs. writer’s view point
08:01 Being an amazing story teller is critical as creative director
10:25 Functional versus brand copy
12:16 Marketing needs to dictate story telling
14:12 It’s all about creative direction
15:18 How to communicate with creatives?
16:06 Learning how to give good feedback is important
16:42 Wrap up
