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You’ve seen the headlines.
“12 Mindhacks To Make More Sales.”
“What is Copywriting?”
You may have even clicked on one of those articles, only to be disappointed by the generic, fluff-filled content inside.
If you’re looking for a quality, in-depth article on copywriting, look no further. In this article, we will discuss:
What is copywriting?
The different types of copywriters. How to become a copywriter. The skills you need to be a successful copywriter. The 12 mindhacks to make more sales as a copywriter.
What Is Copywriting?
Copywriting is the art and science of persuasion. It is the act of writing text that sells, whether it be products, services, ideas, or votes.
A lot of people think that copywriting is just about writing headlines or AdWords ads—and it can be—but it’s so much more than that. Good copywriting can take many forms: long-form sales letters, short web forms, video scripts, even Instagram captions. As long as its purpose is to sell, it can be considered copywriting.
There are different types of copywriters, each with their own specialty: Web copywriters write for the web—this includes everything from website content to email subject lines and AdWords ads. Advertising copywriters write for traditional advertising mediums such as television, radio, and print ads. Direct response copywriters write long-form sales letters and landing pages designed to get the reader to take a specific action, such as buying a product or signing up for a service. Salesletter writers write persuasive emails and web pages that target a specific demographic with the goal of making a sale. Webcontent writers write compelling content for websites or blogs in order to drive traffic and engagement.
Becoming A Copywriter The best way to become a copywriter is to get your hands dirty and start writing. There are a few different ways you can do this: Start a blog and write about topics that interest you—this will help you develop your voice as a writer. Write product reviews for Amazon or other ecommerce websites—this will teach you how to sell products without being “salesy”. volunteering your time writing for non-profits or causes you care about—this will give you some great writing experience while also helping out others
