Predatory Thinking for Copywriters
Dave Trott, introduced by Tom Albrighton of the Professional Copywriters’ Network
ABOUT THE CONFERENCE
The first Professional Copywriters’ Network Conference was held on 11 October 2013 at Haberdashers’ Hall, London.
Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.
The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).
To learn more or join the PCN, please visit
ABOUT DAVE TROTT
Dave Trott is a legend among advertising copywriters, having worked on some of the most spectacular and memorable ad campaigns of the last four decades.
Born in Barking, he graduated in advertising from Pratt Institute in New York and trained at Carl Ally on Madison Avenue.
He returned to London and got a job at BMP, where he worked with John Webster on campaigns such as ‘Lipsmackin Pepsi’ and Courage ‘Gercha’.
In 1980, Dave left BMP to found Gold Greenlees Trott, one of the most influential and disruptive agencies of the 80s. There he created campaigns including ‘Hello Tosh, Gotta Toshiba’, ‘Aristonandonandon’, ‘Does you does or does you don’t take Access’, Lurpak butterman, Holsten Pils (dead movie stars) and more.
Since then, Dave has founded several other agencies, including Bainsfair Sharkey Trott. He has also trained and inspired generations of creatives. He currently works at The Gate London.
Dave is the author of two books, Creative Mischief and Predatory Thinking.
