When it comes to banner ads, there are a lot of them out there vying for our attention. But there is one that consistently rises above the rest, and that is Apple’s “Coolest Banner Ad ever” campaign. This ad features a close up of a person’s face with an Apple logo superimposed over their left eye. The headline reads “See the world in a different light” and the subheadings reads “with Apple’s new iPhone XS.”
The thing that makes this ad so great is its simplicity. It doesn’t try to cram too much information into a small space, but instead relies on a strong visual to get its point across. And it works. The ad is eye-catching and makes you want to learn more about the product.
It’s also worth noting that this ad speaks to our current moment in time. With the release of the iPhone XS, Apple is making a big push into augmented reality (AR). This ad hints at that with its use of the word “see.” It’s a subtle way of saying that with this new phone, you’ll be able to see things in a whole new way thanks to AR.
If you’re looking for a great example of a banner ad that gets the job done, look no further than Apple’s “Coolest Banner Ad ever.”
