Many people working the internet, and many businesses completely forget about audio streaming as a form of website traffic generation. This could be either that they are unaware of how easily it can be created or how much traffic could really be generated from such content.
Audio streams are basically the same information you are already writing that has not just been read aloud and recorded. That’s it. It does not have to be any harder than that to produce. In fact, as long as the audio is clear, understandable and easy to listen to, then you should be alright.
Who is the target audience for your audio?
Just about anyone is your target audience. Most audio streaming traffic primarily consists of users who just do not either have the time or inclination to read everything you write. They get all of their news from live audio or video feeds and are often in a hurry or trying to maximize their downtime. While these are often younger demographics that are now growing up on the Internet, more and more people in other categories, such as the elderly are finding ways to tune in.
These could also be very busy professionals, stay at home soccer moms, or just about anyone really. People are busy living their hectic lives in the fast paced world of today. People want audio files so they can listen when they run on the treadmill, drive in the car to a job they dislike, or while listening to their IPod doing house chores.
The point is, if you do not implement an audio traffic generation plan then you will may not reach these potential customers. In addition, these same people might already be customers of yours who have bought your books in the past.
How much traffic can you get from audio files
There are dozens of high quality sites that allow audio streaming. On top of that, you can easily use the audio files to create your own Internet Radio show or podcast program. These are often visited by millions of people every day. These are often downloaded to a persons IPod, smartphones or laptops so that these users (potential customers), can listen to your message at their convenience.
There is not a single industry online that does not use audio streaming. Regardless of what you have to offer, if it is something you can talk about on a regular basis, then you have the makings of an audio series.
