Historically, the term “copywriting” has been used to refer to the process of writing ad copy. However, in recent years, the term has taken on a broader meaning, encompassing all forms of writing that are designed to persuade or influence.
With that in mind, we created the CopyHackers Conversion Copywriting Course to help you write copy that converts.
The course is divided into three phases:
In Phase I (this phase), you’ll learn the basics of conversion copywriting, including how to write headlines, create powerful calls-to-action, and use psychology in your writing.
In Phase II, you’ll dive deeper into specific types of conversion copywriting, such as email marketing, landing pages, and product descriptions.
In Phase III, you’ll put everything you’ve learned into practice with a real-world project.
To get the most out of the course, we recommend completing all three phases. However, if you’re short on time or just want to focus on a specific area, you can choose to complete only one or two phases.
We also offer Office Hours sessions (included with all phases of the course) where you can get feedback on your work from Conversion Copywriters certified by CopyHackers.
Phase I: The Basics of Conversion Copywriting
In this phase of the course, you’ll learn the basics of conversion copywriting. We’ll cover topics such as how to write headlines that grab attention, creating powerful calls-to-action, and using psychology in your writing.
By the end of this phase, you’ll be able to:
Write headlines that grab attention and make people want to keep reading
Write calls-to-action that persuade people to take action
Use psychological principles in your writing to influence people’s decision-making
Understand what makes good copy “good” and bad copy “bad”
Module 1: Introduction to Conversion Copywriting
In this module, we’ll give you an overview of what conversion copywriting is and why it’s important. You’ll also learn about some common mistakes that people make when writing copy. By the end of this module, you should have a good understanding of what it takes to write effective conversion copy.
Module 2: The Anatomy of a Good Headline
A good headline is critical if you want people to read your copy. In this module, we’ll show you how to write headlines that grab attention and make people want to keep reading. By the end of this module, you should be able to write headlines that persuade people to read your content.
Module 3: Creating Powerful Calls-to-Action
A call-to-action (CTA) is a phrase or sentence that tells people what they should do next. It’s an important part of any piece of persuasive writing because it helps move people through your sales funnel. In this module, we’ll show you how to write CTAs that persuade people to take action. By the end of this module, you should be able write CTAs that influence people’s behavior. Module 4: Using Psychology in Your Writing
You can use psychological principles in your writing to influence people’s decision making. In this module we’ll show you how to use some common psychological principles in your writing, such as social proof and authority bias. By the end of this module You should be able To use psychological principles To influence peoples decisions when they’re reading your copy
