When it comes to digital marketing, content is king. But what exactly is content? And what’s the difference between content writing and content marketing?
In this article, we’re going to break down everything you need to know about content writing vs. content marketing. By the end, you’ll have a firm understanding of the two concepts and how they can be used to take your digital marketing initiatives to the next level.
What Is Content Writing?
Content writing is the process of creating written content for a website or other digital platform. This can include anything from blog posts and web pages to eBooks and white papers.
The main goal of content writing is to produce high-quality, informative, and engaging content that will appeal to your target audience. While SEO (search engine optimization) is important, it should not be the primary focus when writing content. The most important thing is to write something that your audience will actually want to read.
What Is Content Marketing?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content with the goal of attracting and retaining a clearly defined audience — and, ultimately, driving profitable customer action.
In other words, while content writing is about creating individual pieces of written content, content marketing is about creating a comprehensive strategy for using that content to achieve specific business goals. It’s important to note that SEO should be a key part of any effectivecontent marketing strategy as it will help ensure that your target audience can actually find your greatcontent!
Now that we’ve answered the question “what iscontent?,” let’s take a closer look at the key differences betweencontent writing vs.content marketing…
Key Differences Between Content Writing vs. Content Marketing: An Overview
Here’s a quick overview of the key differences betweencontent writing vs.content marketing:
While both disciplines deal with written content, they have different goals • Content writers focus on creating individual pieces of high-quality written content • Content marketers focus on using that written content as part of an overall strategy to achieve specific business goals
The methods used for creating and distributing written content differ • Content writers typically create long-form articles or blog posts • Content marketers may use a variety of methods for distributing their written content, including social media, email newsletters, and paid advertising
Different skills are required for each discipline • To be a successfulcontent writer, you need excellent writing skills • To be a successfulcontent marketer, you need strong analytical and organizational skills as well as experience with various digital marketing channels
Different metrics are used to measure success • Content writers are typically judged based on metrics like pageviews or time spent on page • Content marketers are judged based on metrics like leads generated or sales made
Hopefully, this gives you a better understanding of the key difference betweencontent writing vsconte
