As we head into Content Marketing World 2019, it’s time to take a look at some of the key trends shaping the content marketing landscape. Here are four trends to watch out for:
1. The continued rise of video content
There’s no denying that video content is on the rise. In fact, Cisco predicts that by 2021, online videos will make up 82% of all internet traffic. And it’s not just YouTube videos and cute cat videos that are driving this growth. Video content is becoming an increasingly important part of the content marketing mix for businesses of all sizes.
2. The rise of artificial intelligence (AI) in content marketing
AI is changing the content marketing landscape in a number of ways. From assisting with content creation to helping personalize content for each individual reader, AI is becoming an increasingly important tool for content marketers. We expect to see even more AI-powered tools and capabilities debut at Content Marketing World this year.
3. The growth of visual content
As digital platforms have become more visual, so has the content that marketers are creating. We’re seeing a continued rise in the use of images, infographics, and other types of visual content in content marketing programs. And with platforms like Instagram and Snapchat continuing to grow in popularity, we expect this trend to continue in 2019 and beyond.
4. The focus on ROI-driven content marketing
In recent years, there’s been a renewed focus on demonstrating the ROI ofcontent marketing programs. As budgets have become tighter and competition for attention has increased, marketers have had to become more strategic about how they allocate their resources. This has led to a greater focus on creating measurable, ROI-driven campaigns that can be effectively tracked and reported on.
