The Content Marketing scene in India is still in its nascent stages with only a handful of marketers seriously pursuing it as a viable option. The concept of content marketing is however, picking up pace with more and more marketers realizing the potential it has in terms of engaging audiences and building thought leadership.
If you’re looking to get started with content marketing in India or simply want to know more about the same, here are some content marketing tips and strategies that should help you get started.
1. Define your goals and target audience
This is the first and most important step in any content marketing initiative. You need to have a clear understanding of what you’re hoping to achieve through your content marketing efforts before you can create a campaign that’s likely to be successful.
Are you looking to build brand awareness? Drive traffic to your website? Generate leads? Boost sales? Once you know what your goals are, it’ll be easier to create content that’s aligned with those objectives.
It’s also important to have a good understanding of who your target audience is. Who are you creating this content for? What kind of people are you trying to reach out to? What are their interests and pain points? Answers to these questions will help you create better, more targeted content.
2. Plan and structure your content
Once you know what your goals are and who your target audience is, it’s time to start planning and structuring your content. This is where most marketers struggle as they try to figure out what topics to write about and how best to present their ideas.
One way to go about this is by using a editorial calendar. This will help you plan out yourcontent in advance so that you always have something ready to publish. It’ll also make sure that yourcontent is structured in a way that makes sense and flows well. Another way to plan yourcontent is by using an keyword research tool like Google AdWords Keyword Planner or Moz’s Keyword Explorer. This will help you find popular topics within your niche that people are searching for online. 3. Create high-quality, original content Once you have a list of topics (based on either your editorial calendar or keyword research), it’s time – finally – to start creating some content! But before you do, there’s one important thing you need keep in mind – quality trumps quantity every single time! It’s always better to publish one piece of high-quality, original content than 10 pieces of low-quality, generic fluff if you want people to sit up and take notice of what you have to say. So take your time with each piece ofcontentyou create and make sure it’s well researched, well written, and adds value for your readers/viewers/customers before hitting the publish button! 4. Promote your content Once you’ve created some greatcontent, it’s time to start promoting it so that people actually see it! There are a number of waysto do this – social media, email marketing, PR, paid advertising, etc. But before investing too much timeand effort into any one form of promotion, figure out which platform/channel makes the most sense forthe kind ofcontentyou’ve created and the audience you’re trying reach out too.. For instance, ifyou’ve written an article on digital marketing tips for small businesses, promoting it on Twitterwould make more sense than promoting it on LinkedIn (unless of course,your target audienceis made up primarilyof LI users). 5. Measure results Finally, onceyou’ve been publishingand promotingyourcontentfor awhile now, it’s time toget down totrackingand measuringthe resultsof allyourefforts so far.. Which piecesofcontentare performing well? Which aren’t getting much traction? What kindofengagementareyou seeingon each platform/channel? What kindsofconversionsare takingplace? Keep trackof allthis dataand useit toyouradvantageto improvefuturecampaigns.. That’s allfor now! Thesewere just somequicktips togetyoustartedwithcontentmarketingin India.. Ifyouhaveany questionsor wouldlike someassistancewith puttingtogethera campaignforyourbusiness/brand,, feelfreeto contactmeand I’llbe morethan happyto helpout!
