There is no one-size-fits-all content marketing strategy for nonprofits. However, following a proven content model can help you create content that engages your audience and achieves your organization’s goals.
Gary Vee’s content model is a great place to start. His model is based on the idea that content should be created to achieve three goals:
1. Entertain
2. Educate
3. Inspire
To achieve these goals, Gary Vee recommends creating content that is:
1. Relevant
2. Engaging
3. Useful
4. Sharable
5. Consistent
6. Measurable
Let’s take a closer look at each of these goals and how you can achieve them with your nonprofit’s content.
1. Relevant
Your content must be relevant to your audience if you want them to engage with it. This means understanding your audience and what they care about. It also means creating content that is timely and relevant to your specific audience.
2. Engaging
Your content must be engaging if you want people to stick around and read it. This means using interesting visuals, making your content easy to read, and using storytelling to capture your audience’s attention.
3. Useful
Your content must be useful if you want people to take action. This means providing valuable information and insights that help your audience solve their problems or meet their needs.
4. Sharable
Your content must be sharable if you want it to reach a wider audience. This means making it easy to share on social media and other channels. It also means creating content that is interesting and engaging enough to get people to share it with their friends and followers.
5. Consistent
Your content must be consistent if you want people to remember it. This means publishing content on a regular schedule and using the same tone and style throughout your content.
6. Measurable
Your content must be measurable if you want to track its success. This means using analytics to track how much traffic your content is generating, how many leads it is generating, and how much engagement it is getting.
Gary Vee’s content model is a great starting point for creating content that engages your audience and achieves your nonprofit’s goals.
