Content marketing is the process of creating and distributing valuable content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s a strategic marketing approach focused on creating and sharing content to attract, engage, and convert prospects into customers.
Content marketing is the opposite of interruption marketing.
Instead of pitching your products or services, you’re providing useful, interesting, and engaging information that helps your target market solve their problems.
The goal is to create content that people will want to read, share, and recommend to others.
When done correctly, content marketing can help you build an audience of loyal customers who are more likely to buy from you.
