Content Marketing is No Longer Just About Written Content

It’s been said that content is king. But these days, it’s not just about writing blog posts and articles. In order to really stand out in today’s content-saturated world, you need to create content that is truly remarkable.

That means creating content that is not only informative and interesting, but also visually appealing, interactive, and shareable. In other words, your content needs to be the kind of stuff that people will want to read, watch, share, and comment on.

Here are some tips for creating the kind of content that will help you stand out from the crowd:

1. Make it visual.

People are visual creatures, so it’s no surprise that they are more likely to engage with visuals than with text alone. To make your content more engaging, incorporate images, infographics, videos, and other visuals into your posts and articles.

2. Make it interactive.

Another great way to engage your audience is to make your content interactive. Ask questions, encourage comments and interaction on social media, run polls and surveys, or include other interactive elements like games or quizzes.

3. Make it shareable.

If you want people to share your content with their friends and followers, make sure it is easy for them to do so. Include share buttons on your blog or website, and design eye-catching social media posts that include links back to your original piece of content.

4. Make it timely and relevant.

If you want your content to be found by people who are searching for information on a particular topic, make sure it is timely and relevant to what they are looking for. That means including keywords in your headlines and throughout your post or article that relate to trending topics or hot search terms.