Content Marketing – Importance of Keywords! | Manasa Ramakrishnan | Digital Marketing | AntWak

Understand the importance of keywords in content marketing from the Digital Marketing expert, Manasa Ramakrishnan, in an exclusive interview with AntWak!

Transcript
0:06
Yours keyword density and search engine optimization have become very important topics of discussion. Most people did not realize the importance of this before search engines started giving it as much value, right.

0:22
But now, almost every writer, every business owner knows the value of keywords.

0:28
The primary reason to include keywords in any kind of content is to get searched engines to pick up that keyword and to understand that you have actually done your research or formulated your content based on the why why does that? Why is it important again, if you have let’s take a search engine. For example, let’s say Google. Google doesn’t necessarily read every word of your article when it’s when someone is searching for it.

0:57
Let’s say you’re trying to sell Okay, you’re trying to sell vintage cars on your website. And when you try to write about your business on your website, just filling up a page with beautiful content is not going to be enough unless it includes important keywords like buying vintage cars, or give your vintage car a makeover.

1:25
And it picks words like vintage car maker world or refurbish vintage cars. These are important keywords that’s going to help the search engine understand that the content on your website is relevant to what people are searching for. So the next time someone gets onto you and actually searches for then we mean to make or work or they look for anything related to vintage cars like vintage car refurbishing.

1:53
neomi The first thing that the search engines going to do is spot your article and reflect it as one of The top searches and the the audience the person who’s searching for it is going to know that your article covers exactly what they are looking for.

2:08
So they end up clicking on it and entering your website. So this is a way of working along with a search engine, and trying to help the audience understand what you have written through those important key phrases.

2:22
People have obviously done a lot of research to get to this stage, they don’t use keywords everywhere, there is a certain density to fill your page as well. Like you cannot fill every second word on the page as an important keyword.

2:41
Google does not obviously upload if your content does not have any flow in it. It’s supposed to have good scheme of information along with these keywords. So you need to be very careful and that people roll over of a good content marketer.

2:57
They’re supposed to know how to put in these two word as a part of the whole write up and not just the key words itself.

#DigitalMarketing #ContentMarketing #Keywords #Marketing #AntWak #RealProfessionalRealInsights