and mastermind for probate real estate agents
Content Marketing for Probate Real Estate: The Truth About Mail Marketing
As a probate real estate agent, you know that the process of selling property can be long, complicated, and emotional. You also know that it’s important to reach the right audience with your marketing efforts in order to get the best results. So, how do you go about creating content that will rank well on Google and engage your audience?
The answer may surprise you: content marketing for probate real estate is all about creating helpful, informative content that will educate your target audience about the probate process and help them make informed decisions. And one of the best ways to reach your target audience is through direct mail marketing.
Sure, you’ve probably heard that direct mail is “dead” or “outdated.” But the truth is, direct mail remains one of the most effective marketing channels available, especially when it comes to reaching homeowners who are going through the probate process. In fact, according to the Direct Marketing Association, direct mail has a response rate of 5.3%, which is nearly double the response rate of email (2.9%).
What’s more, direct mail is personal and efficient. You can target your mailing list specifically to homeowners who are going through probate in your area. And because you’re reaching them directly at their homes, they’re more likely to have time to read your message and take action on it. (Not to mention, they’re also less likely to be bombarded with emails and other digital messages that can be easily ignored.)
So if you’re looking for a way to reach more homeowners going through probate and generate more leads (and ultimately, more sales), direct mail marketing should be a key part of your content marketing strategy. Here’s what you need to know about how to make it work for your business.
1. Keep It Relevant
One of the most important things to remember when creating content for your direct mail campaign is to keep it relevant. Remember: you’re targeting homeowners who are going through a specific life event (the death of a loved one), so your message needs to be relevant to their situation.
That means no hard-selling or gimmicky language. Instead, focus on creating content that will actually be helpful to them during this difficult time. Provide information about the probate process, share resources and tips for dealing with grief, etc. The goal is to build trust with your audience and position yourself as a reliable source of information – not someone who’s just trying to make a quick buck off their situation.
2. Get Personal
Another important tip for creating effective direct mail content is to get personal with your audience. Again, remember: you’re targeting people who are dealing with a sensitive subject (the death of a loved one). So it’s important that you approach them in a way that feels personal and compassionate – not cold or clinical.
