Overcoming Content Marketing Roadblocks in Industrial Marketing
In industrial, it’s all about who’s the loudest. You know that creating a steady stream of content is important, and you also know your competitors really aren’t paying attention. Most people in your space are not even producing content on a regular basis. That gap is there.
All it takes to be a leader in your niche is to take that first step and commit to it. You’ve got to create to be seen. But if you haven’t taken the time to step back and learn those strategic content skills and habits then you may end up feeling stuck.
How can you overcome the roadblocks in your industrial content marketing strategy?
In this episode, I’ll show you how we keep our content rolling at MFG Tribe and help you answer the big questions:
– Looking at 2021, how should you plan out your content?
– Where should you even start?
– How could you possibly produce that much quality content?
Here at MFG Tribe, there are some really important marketing trends that we pay attention to. And we don’t have a “one-size-fits-all” approach.
Our process for creating and planning content has three main steps:
Step 1. Video vs Written content.
The market is currently split roughly 50/50 between video and written content, with a slight bias towards video. That’s because videos tend to get a lot of engagement, and that’s something that Google search and social media algorithms are looking for. So we look at our client’s needs and help them determine what types of content they need.
Step 2. What is the Title?
There are two routes to take with this. You can either appease google search algorithms or you can simply focus on creating a valuable piece of content. If you favor appeasing Google search, then tools like SemRush and Ahrefs will tell you what search volumes you’re looking at. Will that common search guarantee value to a highly specialized person? No. But if you write it correctly then you can get some reach. It’s generally the best of both worlds.
Step 3. Content Multiplier.
You have to plan out a couple of months of content and you can’t put it down and come back to it later. Here at MFG Tribe, we plan out three months of content in advance and write 2-4 articles per month for each of our clients. How do we do that and keep it fresh? One thing we like to do is take one large piece of content and repurpose it. We’ll break it into a number of smaller pieces, or micro-content pieces. Microcontent can be teasers, lead-ins, and other short pieces of written and video content that are meant to be shared.
Roadblocks are normal, especially if your background isn’t in developing content strategies. Go through these steps, check out your competitors, and don’t get caught up in being a perfectionist.
The only way to create is to create. Get your content out there.
#industrialmarketing #manufacturingmarketing #contentmarketing
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