Content Marketing is a popular approach involving creation and promotion of content that is valuable to the audience. Content marketing supports inbound marketing by building trust and credibility between the organisation and its audiences in a non-intrusive manner. Many digital marketing professionals have specialised as content marketers such as content writers and can enjoy employment flexibility and other benefits.
This video will outline 4 examples from the travel industry. I will explain to you why I identify them as best practice examples of content marketing.
