What good are content analytics tools if no one agrees on what the numbers mean? Robert Rose explains how to determine (and agree on) what matters, then design your analytics to support content marketing objectives and key results.
0:00 Intro
4:02 In the lab – Agree on the meaning behind the numbers
14:10 Semrush -Trends competitive intel (a message from our sponsor)
15:02 In the field – Design analytics to support content objectives
Each monthly episode of Marketing Makers breaks down traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose, CMI chief strategy advisor, offers answers to everything you wish you knew about marketing (but were afraid to ask).
👉 Read the article that goes along with this video: Measuring Content Marketing Impact: How To Set Objectives That Matter :
Watch the full video here or take it segment by segment:
Episode 10.1 Content Marketing Analytics – Agree on the Meaning [link]
Episode 10.2 Content Marketing Analytics – Design for Objectives and Key Results [link]
Episode sponsor: Semrush
Employ the power of Semrush. Trends competitive intel. Enter your rival’s website to get insights on their digital marketing: from revealing their market share and growth trends to uncovering key traffic drivers, top products, and offers. Visit
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