Your PPC campaign allows you a very significant opportunity to target the intended audience based on the geographical locations and personal interests. Being the biggest breakthrough in the online business segment, PPC offers great reasons for business owners to earn the big bucks from the ventures. The major success of your entire PPC campaign depends on the strategies and mechanism you do follow in order to manage and maintain it. As being said, PPC is not as easy as it seems to be and could be turned as a business nightmare if a single flaw steps ahead unnoticed. Lets discuss some most common mistakes, online business owners commits during their PPC campaign. Its better to avoid following assumptions in order to remain in the PPC race.
Website Home page not necessarily be a landing page
Forget the age old tune of home page as a landing page. The era has gone since no search engine like Google, Yahoo or MSN supports this notion. When it comes to cater to your PPC campaign, you can decide yourself that which page should act as your website’s landing page. Business owners usually think that whatever the business domain they are playing with must have the home page as its entry point. Now think otherwise. Customers explore only those pages from your website that are relevant to the business and services they want to opt in. The page where the prospective customers fall to choose their desired products is the best contender for your home page.
Complete keyword research for the landing page
The common mistake almost every online business owner does while the PPC campaign when he optimizes a single landing page for more than one or a combination of products altogether. The step leads to nothing but a sheer confusion and frustration for the customers who look for a particular product on the landing page. Make sure that your landing pages are optimized very categorically for individual products.
A creative ad text that matters
The one thing campaign owners always complain about is the space that is allowed for writing the ad. Either of the search engines offer very less space for the advertisements you desire to post on the ad. In the light of above scenario, you must utilize the given space for the ad. When you write text for your ad, make sure that you write an ad that’s keyword centric and pretty captivating for the customers. You must also include the benefits on offer from your services and why you are different from other players of the segment. By making your ad keyword specific, you could attract more traffic on your landing pages.
Analyze and test your ad
During your PPC campaign, once if you have done with your PPC ad text, check the effectiveness of the ad by yourself. Create several versions of the text and publish it one by one. You wont believe but changing a single word in your ad may create optimum differences in your entire PPC campaign. Take the full control on your ad text and analyze which ad performs best for the campaign.
