Social media has become one of the most important ways for businesses to reach out to their customers. There is hardly a business around today who doesn’t have a Facebook page; this is why businesses are creating new ways in which they can combine their SEO with their social media pages. By doing this, they will be able to form new relationships with existing customers and reach out to many prospective ones.
Social media has become more of a priority for companies and those who design their websites. A few years back, there were only a few companies who were utilizing the many benefits of social media; that number has now grown to include almost any company you can think of. Although it may be more difficult to measure the success your that it has on your bottom line compared with SEO where the results are easier to define.
However, with the advances in how social media interacts with potential customers it is becoming more important and is proving to be a helpful tool in SEO. Searches performed at the top search engines are now taking into account the reputation that a website has developed based on their social pages to help determine page rankings.
It is more common now to see a social networking button on website pages, this allows visitors to easily locate the company and “like” their page. In order to place your social networking buttons in areas where they are likely to get used companies should place them with product descriptions, prices, reviews and images. These key areas are likely to get more visitors to share the link with their fellow social media friends and followers. Focus on areas that you would like to see shared among thousands of people, this will likely show you the best results and help get your website noticed.
Social media has become a critical tool to use to help get your company the attention it deserves. If you’re skeptical about combining your SEO and your networking accounts you shouldn’t be; the benefits greatly outweigh any skepticism you may have. SEO used alone has been shown to produce higher page rankings, but with search engines now using social networking as part of their search criteria using them both should greatly improve your search engine rankings. Select your keywords carefully and choose words that reflect your website and will attract the most visitors to your website.
