There’s no question that hype can be a powerful tool when it comes to building a freelancing business. But it’s also a double-edged sword.
On the one hand, if you can create a lot of buzz around your work, you’ll be able to attract more clients and make more money. But on the other hand, if you’re not careful, you can easily fall into the hype trap and end up with a lot of disappointed clients.
So how do you use hype to your advantage without harming your business? Here are a few tips:
1. Make sure your work is really good.
This is the most important rule of all. If your work isn’t good, no amount of hype will make up for it. So make sure you put in the time and effort to create great content, design great websites, and so on.
2. Find your niche.
When you’re first starting out, it’s important to find a niche market to focus on. That way, you can become an expert in that area and create a lot of buzz around your work.
3. Use social media.
Social media is a great way to build hype around your work. Make sure you post interesting and engaging content, and use hashtags to help people find your work.
4. Get involved in the community.
Another great way to build hype is to get involved in the community. Attend local events, start a blog, and so on. The more involved you are, the more people will hear about your work.
5. Stay humble.
No matter how good your work is, it’s important to stay humble. Remember that you’re not the only one who can do great work. So be sure to give credit to your clients, team members, and others who help you succeed.
