In the last decade, the internet has become more popular and more accessible than anyone might have ever imagined. New mobile technologies emerge every day that allow greater and greater connection with people and businesses, while eliminating the need to be physically near those people and businesses.
One of the first things that created a lot of buzz on the internet was chat rooms. Very simple in their initial design, these virtual rooms were a place that people interested in a common topic could come together online and conduct public discussions with one another. Although most of these rooms were simply a place for socializing, highly topical rooms were a place that knowledge and advice could be shared between people passionate about the same topic, whether it is automotive repair or baking bread.
Of course, businesses of all different shapes and sizes soon realized the potential of chat rooms, and started participating in discussion that pertained to topics, industries, products or services that they were trying to market. These discussion rooms provided a unique way for businesses to open up a dialogue with their customers, a place where they could gather quality, anonymous feedback, as well as a place for current and potential customers to ask questions and make requests of these businesses.
In more recent years, the popularity of chat rooms as they once were has, for the most part, given way to the explosion of social media and social networking sites. These sites are the new means for people to create connections, learn and provide feedback to businesses who want to know exactly what their consumers are thinking and feeling about the product and the brand at all times. Now it is almost essential for businesses to be marketing their offerings on at least one social networking site if they want to have any hope of maintaining a vibrant market image.
If you are still interested in using chat rooms to enhance your business’ perception and draw traffic to your web site, than you might consider adding a chat room feature to your site as a way to keep visitors logged in at your web address. Adding this type of a discussion feature is a great way to establish your site as a place to come and learn. Also, you could consider using the chat room feature as a way to provide the opportunity for instant customer service assistance. Instead of making a phone call and waiting on hold to ask a question, instant online chatting can take care of everything.
