Robert Baillieul is a Copywriter and works as a Content Marketing Strategist at LifeRaft Inc. Robert joins Inder & Mir on the Career Talk Podcast to talk about copywriting and inbound marketing. We talked about his transition from the financial sector to becoming a freelance copywriter, and how later he transitioned from being a copywriter to becoming a full-time marketer for a startup. Rob provides our audience with tips to stand out in the job market and what to know before one decides to pursue a career in copywriting.
Below are some of the highlights from the conversation:
What does Rob do?: 01:24
Introduction and his company Digital Dash: 02:38
What is inbound marketing: 02:40
What piqued Rob’s interest in Marketing/ Copywriting: 06:47
Rob shares his experience getting his first writing gig and his initial experience getting into writing: 07:48
Why has its never been a better time in history to be a writer?: 25:54
A message for someone right out of school: 28:40
How to stand out with a POSITIONING STATEMENT: 30:17
The process of POSITIONING YOURSELF: 32:05
How can we learn to write better? Or Skills necessary to get into copywriting?: 37:23
The art of persuasion: 40:15
Written publishing vs multimedia publishing: 44:24
Freelancer vs working in a corporation vs working at a startup: 48:00
To connect with Rob:
LinkedIn:
Twitter:
