PPC and SEO are two of the most popular methods of digital marketing. They both have their pros and cons, but which one is better? Can you replace PPC traffic with SEO organic traffic?
PPC is a type of paid advertising where you pay to have your ad appear on the first page of search results. This can be an effective way to get traffic to your website, but it can also be expensive.
SEO is a type of organic search marketing where you improve your website’s ranking in search results by making improvements to its content and structure. SEO takes longer to see results than PPC, but it can be more cost-effective in the long run.
So, which one should you use? It depends on your goals and budget. If you want immediate results and are willing to pay for them, then PPC may be the better option. If you’re looking for a more long-term solution that will save you money in the long run, then SEO may be a better choice.
