A lot of people actually wonder how you can make money online by advertising. They have read at various places that money can be made through ads but are still unable to figure out how exactly to do it. In this article, I will be covering exactly how you can make money online by placing advertisements on your website.
There are 2 methods to make money online by placing advertisements and they are-
1.Pay per click model
2.Cost per impression model
Both these models have their pros and cons. However, if you are a newbie (if you are wondering what that is, you definitely are one!), you should definitely start with the pay per click model.
The pay per click model involves a third party company. The third party company places advertisement on your webpage based on relevancy. Now, all that you need to do is drive traffic to your webpage and you get paid every time someone clicks one of the links.
While a lot has been said about driving traffic, the best way (in my humble opinion) is by writing content that is very useful information for people. and adding more articles continuously. Not only does the search engine love it, people love it too and soon you would have people linking back to your article and publishing it in their ezines! I am speaking (oops writing) with experience on my side. The link building process does get simplified a lot! And while we are at it, you are seeing a live example, this webpage!
The cost per impression model means that you get paid for the number of visitors that visit your webpage. Now, while this does eliminate the need for people to click, there is a drawback to it. You would have to have a good amount of traffic to your webpage coming in already and then, you would actually have to contact people who might be interested (unless your webpage is very popular and people would seek to advertise on your webpage).
This is definitely the reason why I mentioned that you should start with the pay per click model. Later, you can use a combination of both to maximise your earning!
