Whether you are just launching your business or you’re an established pro, brand awareness should always be one of your top marketing priorities. Even world-renowned brands like Nike and Coke spend millions of dollars annually on brand marketing to make sure they stay in their customer’s mind at every opportunity. Here are the most important areas you should focus on:
1. Be visible! Advertising is critical to getting more people to know that you exist. Identify points of contact where your prospects are most likely to be, and advertise there. This might be on social media (Facebook, Instagram, Twitter), banner ads on other websites (Google AdWords, buysellads.com), in other business’ newsletters, etc.
2. Make your website great. Update it regularly, and hire a pro to make it look fantastic. Nothing says “unprofessional” more than a homemade website. Provide clear, useful information about your services to site visitors, and always include ways for visitors to contact you.
3. Publish a blog. A blog provides you with the opportunity to prove that you’re a leader in your field and that your expertise is unparalleled. End many posts by directing readers to share the post to their social media pages. And if you’re not a writer, you can hire a copywriter to create blog posts for you!
4. Deliver the news. Consider distributing a newsletter to your email list. Send out tips and how-to articles, in-depth information about your business, plus any new products or services you offer.
5. Participate in conventions and events for your industry. You’ll meet competitors (and get insight into how they run their businesses), connect with vendors and service providers who can help you, and show off to the public. Don’t forget to bring a takeaway (business card, magnet, etc.) with your contact information on it.
6. Host a Facebook group. Not only can your clients form a tight-knit community that can share information and experiences, but you’ll have immediate access to your most loyal customers.
7. All of the above!
Many, many successful entrepreneurs employ all the above methods of brand building and more. But how do they get it all done? They work with a business manager they trust to make sure every blog post gets written and every click on every ad gets tracked.
A qualified online business manager can help you brainstorm branding strategy, plan campaigns, expedite the production of marketing materials, and track success. Think you’re ready to amplify your brand with the help of a seasoned online business manager? Take my simple quiz and find out!
