As a personal coach, you want to create a website that is both informative and persuasive. A Squarespace website is a great option for building a personal coaching website because it is easy to use and has a wide range of features. Here are some tips for creating a Squarespace website that will rank well on Google and engage viewers:
1. Use keyword-rich titles and descriptions.
When you create pages on your Squarespace website, be sure to use titles and descriptions that include relevant keywords. This will help your website rank higher in search results. For example, if you offer relationship coaching, you might title your page “Relationship Coaching for Women” and include keywords like “relationship advice,” “marriage counseling,” and “couples therapy.”
2. Create compelling content.
In addition to including keywords in your titles and descriptions, it’s also important to create compelling content on your website. Your content should be interesting, informative, and persuasive. If you can’t hold your readers’ attention, they’re likely to click away from your site without taking any action.
3. Use images and videos.
Images and videos can help make your content more engaging. People are more likely to watch a video than read a long block of text, so including videos on your website can be a great way to keep people interested in what you have to say.
4. Optimize your website for mobile devices.
More and more people are using their phones and tablets to browse the internet. If your website isn’t optimized for mobile devices, people will have a hard time reading your content and navigating your site. As a result, they’re likely to click away from your site without taking any action. To make sure your site looks great on all devices, be sure to use Squarespace’s responsive design features.
5. Use calls to action.
A call to action is an image or text that encourages visitors to take some kind of action, such as signing up for your email list or scheduling a consultation call with you. Calls to action can be effective in getting people to take the next step with you. Be sure to place calls to action prominently on your website so that people can’t miss them. And make sure they’re relevant to the page they’re on so that people don’t feel like they’re being sold something they’re not interested in
