Build a Powerful Content Marketing Plan – Tutorial by Laura Busche

Learn how to build a powerful content marketing plan in this tutorial by expert trainer Laura Busche. For more free lessons, visit

In this training video, Laura Busche shares a set of tactics and tools to help you improve your content strategy. Laura takes you through the 5 components you should be thinking about as you shape your content marketing plan:
1. Main and supporting channels
2. Goals
3. Cadence
4. Productive Workflows
5. Key Performance Indicators (KPI’s)