Modifiers?
Broad match keywords are a great way to target your ads to a wider audience, but they can also be a little risky. If you’re not careful, you could end up with your ad showing up for some pretty irrelevant searches.
That’s why it’s important to understand how broad match keywords work before you decide to upgrade your existing Google Ads keywords to broad match modifiers.
Broad match keywords are basically a way for Google to show your ad to more people. By default, Google will only show your ad to people who search for the exact keyword phrase that you’re targeting.
But if you’re using broad match keywords, your ad will also show up for similar phrases. So, if you’re targeting the keyword “mens shoes”, your ad might also show up for “shoes for men” or “mens dress shoes”.
The downside of this is that broad match keywords can sometimes be too broad. If you’re not careful, you could end up wasting a lot of money on clicks that don’t convert into sales.
That’s why it’s important to use negative keywords with your broad match keywords. Negative keywords are basically words or phrases that you don’t want your ad to show up for.
For example, let’s say you sell mens shoes. You might want to add “women” as a negative keyword so that your ad doesn’t show up when someone searches for “womens shoes”.
Adding negative keywords will help you avoid getting irrelevant clicks and will help you save money on your Google Ads campaigns.
If you’re thinking about upgrading your existing Google Ads keywords to broad match modifiers, make sure you understand how they work and how to use them effectively. Otherwise, you could end up wasting a lot of money on clicks that don’t convert into sales.
