There are a number of things businesses can do to increase their Local SEO Rankings & Reviews in order to increase leads, customers & sales. However, before we get into that, it’s important to understand what local SEO is and how it can benefit your business.
What is Local SEO?
Local SEO is the practice of optimizing your online presence to attract more business from relevant local searches. It involves making sure your website is visible in local search results, and also includes optimizing your online listings (such as on Google My Business), as well as getting positive reviews from customers.
Why is Local SEO Important?
Local SEO is important because it helps businesses connect with potential customers who are searching for products or services in their area. It’s especially important for small businesses, as it can be a cost-effective way to reach out to potential customers who may not be aware of your business otherwise.
How Can I Improve My Local SEO Rankings & Reviews?
There are a number of things you can do to improve your Local SEO Rankings & Reviews. Here are some tips:
1. Claim and verify your Google My Business listing – This is an essential step in improving your local SEO. By claiming and verifying your listing, you’re telling Google that you’re a legitimate business, which can help increase your chances of appearing in local search results.
2. Optimize your listing – Once you’ve claimed and verified your listing, take some time to fill out all the information fields and make sure everything is up-to-date and accurate. Be sure to include relevant keywords in your business description, as well as photos and videos (if applicable).
3. Get listed in online directories – In addition to Google My Business, there are other online directories where you can list your business (such as Yelp, TripAdvisor, etc.). These listings can help improve your visibility in local search results.
4. Encourage customer reviews – Customer reviews are an important part of Local SEO. The more positive reviews you have, the more likely you are to appear higher in local search results. You can encourage customers to leave reviews by sending follow-up emails after they make a purchase, or by providing links on your website or social media pages.
5. Use relevant keywords on your website – In order for potential customers to find your website when they conduct a search, it’s important to use relevant keywords on your site (such as in the page titles and headlines). You can use keyword research tools like Google AdWords Keyword Planner or Moz Keyword Explorer to find popular keywords for your industry/location.
6. Optimize for mobile – A large majority of searches are now conducted on mobile devices (smartphones, tablets), so it’s important that your website is optimized for these devices. This means having a responsive design that automatically adjusts to different screen sizes, as well as making sure all the content on your site is easily accessible on a mobile device (such as text being large enough to read without zooming).
7. Publish high-quality content – In addition to using relevant keywords, it’s also important that the content on your website is high quality and informative. This will help keep visitors engaged with your site, which can improve both click-through rates and conversion rates (the percentage of visitors who take a desired action such as making a purchase).
8 .Make sure NAP (Name/Address/Phone Number) information is consistent across the web – One last thing to keep in mind when optimizing for Local SEO is to make sure all of your NAP information (name/address/phone number) is consistent across the web . This means if someone comes across your business listing on one directory/website , they should see the same NAP information on another directory/website . Having inconsistent NAP information can confuse potential customers and hurt your chances of ranking high in local search results .
These are just some tips businesses should follow if they want improve their Local SEO Rankings & Reviews , which will hopefully lead an increase in leads , customers & sales .
