Studies have shown that a person surfing will wait for about 10 seconds for the Internet to respond on a click. If it does not, he is likely move to the next website. If that happens, it is trader who is loser. Therefore, the web design should be such that it responds quickly and at the same time, the website should be informative. This can be achieved only with the help of Search Engine Optimization technique (SEO).
Objects of SEO:
Through the process of SEO, the website tries to move to a higher ranking. The technique normally adopted is to search by phrase. The SEO normally adopts the phrase that is familiar to the surfers. This requires selection of the right SEO consultant. Preference should be given to those who have optimized in searching similar products. The SEO consultant must use the latest search techniques.
Right content:
The content or HTML is edited appropriately and the links are also aligned. For this purpose, the SEO consultant may even seek for the source code so that he can check the architecture of the HTML. The links play a crucial role in web surfing and the efficiency of the SEO is determined by how effectively he establishes the link. Further, the contents should be clear and should not have any grammatical or spelling mistakes.
Keywords:
Keywords play a ‘key role’ in optimization. In fact, they can be called the foundation for increasing the traffic for the web. This is because key words are the guiding factor for those who surf and the keyword very precisely identifies the product. The density of keywords also plays an important aspect in effective SEO. Normally, 5% is the density of key words normally adopted by every SEO consultant. The contents are properly indexed so that search becomes easy.
Sitemap:
Site maps are intended to help the surfers to navigate through website with ease. It actually makes the search process smooth. As a result, proper link is also established with other site maps.
PPC:
The effectiveness of the web is measured by the PPC. But, every click cannot be treated as rewarding. This is because there are instances where a person may click on a link only to know what it contains. It may also be because he would have clicked on the link by mistake. So, every click cannot be construed to be a positive or productive click. But fake or wrong clicks can be prevented by using an effective keyword.
Periodical review:
The job of the SEO consultant is not only to optimize the search but also hold periodical review of the site. He must check the positive clicks and take appropriate measures to prevent fake clicks. At the same time, he must coordinate with the trader and whenever necessary he must redefine the links and update the SEO to keep in pace with the change of product or content. He must also render proper advice to the trader and evolve positive measures to use the social media for marketing the product so that it increases the PPC.
