Keyword is a general term that defines the main topic of the web page. Search engine looks for words on a website that match searched for terms. In Organic SEO, keywords are the king to make website visible on SERP of search engines which also helps to increase the web traffic to your website. Relevant keywords optimized website not only invites new visitors to your site but also make your online business successful.
In SEO, initial process is to find effective, popular and right keywords to your website for improving sites ranking on SERP of primary search engines. Theme based keywords easily noticeable for spiders and bots while crawling for further indexing by search engines. Otherwise site is unnoticeable from online audiences world widely. SEO Experts work hard to research for finding relevant keywords for their clients’ sites. Basically keyword tells the essence of the website. There are so many free online keyword search tools that can help to choose appropriate keywords. Sometimes, your own brain storming lists of words also helps to find keywords for your site. Exact and great keywords optimized website always easily get noticed by spiders/bots and top ranked on result page of SE.
Keyword research is the core of any SEO campaign and it is vitally very important when launching business portal. Research, analysis and choosing theme based words should be done very carefully. Well optimized site highly visible for SE’ and also become popular among large number of online audiences in entire world. Always online promoters take care to optimize their web site intelligently but forget to make the site user friendly. It is also very important that always design website more user friendly than search engine friendly. While selecting keywords, focus on relevant but not over used and words that are very specific that targeted to your site.
Placement in different elements of website is also most important in SEO process. There are 1000 of criteria that could also be checked by SE’s. Usually search engine spiders use title tag as the main source for determining the site topic. That’s why, while optimizing, place primary keyword in title and also set it beginning word of the title. The same way place in Meta tags, Headers, Alt attributes, Anchor texts, body contents, URLs and file names. Inline links in your web content is a good idea to improve the internal link popularity.
In site optimization, always keep in mind that keyword is a major component that makes your online popularity and helps to fulfill your business goal. Select only medium competitive words that yield good results. Placement of these words in major elements and footer links increase the SE weightage for ranking. As a search engine optimizer, to get ranking organically it is good to follow search engines’ webmaster guidelines for achieving organic SEO results as per predefined SEO Plan.
